Advertising on the Internet is a new trend of the 21st century. Any commercial project has to be promoted and expanded. Today, almost all companies and organizations have their own representation online in the shape of a source, blog, page on social networks. However, creating a site and even filling it with relevant content does not guarantee an automatic increase in sales and the growth of popularity of a commercial job. We have already talked about how to create your site in one of the preceding articles. It is necessary not only to be present on the community, but also to put competent advertising on the world wide web, in addition to spend time or money on promoting, promoting and increasing the conversion of the website.
Advertising on the Internet services (the English term”Internet Advertising”) is a relatively new phenomenon, but like the global network itself. 15-20 years ago, of all sorts of advertising on the Internet, advertisers and users knew only 1 option – spam mailing. Today, there are dozens of kinds of advertisements on the World Wide Web. There’s free advertising on the network, paid (professional) advertising on sites, in social networks. There are online advertising agencies that apply the most recent technological advances in their own activities. Internet marketing is the most promising area of Internet marketing today. Effective online advertising services is represented by graphic, textual, animated and video materials.
This market started to form in the mid-90s of the last century, but until the beginning of the 2000s, the global network wasn’t regarded by advertisers as a priority advertising platform, although the most advanced companies already practiced the promotion of products and services on the Internet as an auxiliary channel for the execution of their advertising campaigns. The rapid evolution of the World Wide Web has resulted in a change in economic policy. Since the mid-2000s, the world wide web has become a significant channel for influencing consumers. This simple fact is associated with the following conditions: the steady growth of Internet users and the increase in their time spent on the community; the development of wireless communications technologies; the arrival of mobile Internet; the evolution of the Internet market and the spread of commerce through the World Wide Web; the emergence and development of technical platforms for handling network advertising. Moreover, new analytical systems have emerged which allow you to quickly and accurately measure the effectiveness of internet advertising. The fundamental principles of online marketing are very similar to those in traditional media. The basic difference is that in the community space, consumers are almost always required to participate actively – advertising starts to work when the user performs an action.
Usually such an action is a”click”, clicking on a link, registering for a specific site or other kinds of activity. The most promising field of marketing on the network is targeted advertising: attracting the target (targeted) audience with highly targeted ads, banners, and videos. There are a high number of forms for distributing commercial messages – browser ads, pop-ups, aggressive teaser ads, Google ads, advertising network – contextual advertising hidden inside arrays of information, banner ads. Characteristic features of advertising on the Internet We list several essential features of Web advertising: interactivity; the existence of an ever-growing audience; the ability to highlight a target group of consumers (targeting); the ability to conduct accurate media measurements (strong analytics). Interactivity is known as the user’s involvement in the advertising process: in this case, the person does not act as a passive recipient of information (such as in outdoor advertising or television), but can actively interact with it taking into consideration personal preferences.
In other words, the user chooses the resources and their contents, and when he sees commercial supplies pertinent to himself, he studies them in more detail. This feature allows you to pick from the huge audience of consumers just that part that meets the predefined criteria, and demonstrate advertising to her. An individual registered on a site dedicated to cars sees an ad banner promoting expensive gadgets for cars of the precise model he uses. Naturally, the likelihood that he will make an acquisition raises many times: the effect of such advertisements is a lot greater than the marketing of the exact same product in the media. At exactly the exact same time, the price of advertising online (price ) is many times lower.